Experience
Self-Employed (Loveland, CO) - Freelance Social Media Manager 12/2016 - present
I currently work for a portfolio of small, medium, and large B2C/B2B clients (three to five at any given time) — the likes of which include/have included: dscout, UserEvidence, MightyNest, Metadata, Critical Mass (Aveeno and Neutrogena accounts), Black & Veatch, Uptake, The Blogsmith, DoSomething.org, BizLaunch (Staples Canada account), and more.
I spend most of my time doing a mix of the following:
Creating and managing monthly organic social media editorial calendars
Mining clients' long-form content for nuggets to repurpose on social
Mining tangential client communities for nuggets to repurpose on social
Responding to social community chatter in a non-robotic fashion
Working with design teams to create engaging graphics and templates
Working with paid teams to brainstorm campaign ideas
Pulling and educating clients on their performance metrics
Filming and editing short-form videos
Answering questions about hashtags
Meme-ing
Wyzant (Chicago, IL) - Social Media Manager, 9/2016 - 9/2017
I managed social media content creation, monthly budget, paid campaign strategy, and community moderation for company channels. I conducted regular audits of engagement, spend, competitors, and trends to influence evolving strategy and determine relevant opportunities. I worked alongside creative team to ideate content and assist in direction of photography, graphic design, and videography.
In a 1-year timespan, I grew fans on Facebook by 31.5% (when compared to the previous year) using a mix of both organic and paid strategy. I grew engagements by 318.8%, with shares resulting in 39% of the total engagements. In a 1-year timespan, I grew fans on LinkedIn by 13.6% (when compared to the year prior) using a primarily organic strategy. I grew engagements by 629.5%, with link clicks, comments, and shares resulting in 66% of the total engagements.
Social Media Beast (Chicago, IL) - Director of Content, 3/2015 - 8/2016
I managed a team of content creators, freelance writers, and interns. I provided ongoing guidance and strategic assistance on over 40 client accounts. I also spearheaded the process for streamlining company blog content creation, distribution, and outreach
Social Media Beast (Chicago, IL) - Content Strategist, 6/2014 - 3/2015
I generated and edited social media marketing content (paid and organic) for a core group of clients that included Medieval Times and Navy Pier. I grew the Medieval Times - Chicago Facebook follower base by 60% in under a year. I worked regularly with clients to develop timely content, walk through analytics, and rework their strategic approach around relevant goals as needed.
StudyBlue, Inc. (Madison, WI) - Community Manager, 10/2011 - 5/2014
I moderated a forum hosted through GetSatisfaction, in addition to social channels (Facebook, Twitter, and Pinterest). I developed customer-facing copy for the blog and FAQ pages. I managed customer service efforts and project managed a redesign of the company Help Center, which included the implementation of ZenDesk along with updates to 30+ preexisting help pages.
Skill set
Social media strategy (channels listed in order of most to least experience: LinkedIn, Instagram, Facebook, TikTok, Pinterest, YouTube)
Basic photo and video editing (Descript, Adobe Premiere Pro, Kapwing)
Basic graphic design (Canva, Figma, Photoshop)
Company-wide/client-facing presentations
Influencer outreach and management
Community management
Creative direction
LinkedIn ads
Facebook and Instagram ads
Copywriting, ghostwriting, and editing
Education
University of WI - Madison
Bachelor of Arts in Communication
Bachelor of Arts in Religious Studies (focus in Judaism)
References available upon request.