ResuME

Experience

Self-Employed (Loveland, CO) - Freelance Social Media and Community Manager 12/2016 - present

I contract for a small portfolio of B2B and B2C clients (three to five at any given time) — the likes of which include/have included: Dscout, UserEvidence, MightyNest, Metadata, Critical Mass (Aveeno and Neutrogena accounts), Black & Veatch, Uptake, DoSomething.org, and more.

Most of my time is spent doing some mix of the following:

• creating and managing monthly organic social media editorial calendars
• mining tangential client communities for nuggets that inspire social content
• mining the comment section for nuggets that inspire social content
• mining the clients' content for nuggets that inspire social content
• responding to social community chatter in a non-robotic fashion
• pulling and educating clients on their performance metrics
• working with paid teams to brainstorm campaign ideas
• working with design teams to create graphics and videos
• working solo to create graphics and videos
• meme-ing

Wyzant (Chicago, IL) - Social Media Manager, 9/2016 - 9/2017

I managed social media content creation, monthly budget, paid campaign strategy, and community moderation for company channels. I conducted regular audits of engagement, spend, competitors, and trends to influence evolving strategy and determine relevant opportunities. I worked alongside creative team to ideate content and assist in direction of photography, graphic design, and videography.

In a 1-year timespan, I grew fans on Facebook by 31.5% (when compared to the previous year) using a mix of both organic and paid strategy. I grew engagements by 318.8%, with shares resulting in 39% of the total engagements. In a 1-year timespan, I grew fans on LinkedIn by 13.6% (when compared to the year prior) using a primarily organic strategy. I grew engagements by 629.5%, with link clicks, comments, and shares resulting in 66% of the total engagements.

Social Media Beast (Chicago, IL) - Director of Content, 3/2015 - 8/2016

I managed a team of content creators, freelance writers, and interns. I provided ongoing guidance and strategic assistance on over 40 client accounts. I also spearheaded the process for streamlining company blog content creation, distribution, and outreach

Social Media Beast (Chicago, IL) - Content Strategist, 6/2014 - 3/2015

I generated and edited social media marketing content (paid and organic) for a core group of clients that included Medieval Times and Navy Pier. I grew the Medieval Times - Chicago Facebook follower base by 60% in under a year. I worked regularly with clients to develop timely content, walk through analytics, and rework their strategic approach around relevant goals as needed.

StudyBlue, Inc. (Madison, WI) - Community Manager, 10/2011 - 5/2014

I moderated a forum hosted through GetSatisfaction, in addition to social channels (Facebook, Twitter, and Pinterest). I developed customer-facing copy for the blog and FAQ pages. I managed customer service efforts and project managed a redesign of the company Help Center, which included the implementation of ZenDesk along with updates to 30+ preexisting help pages.

Education

University of WI - Madison

Bachelor of Arts in Communication

Bachelor of Arts in Religious Studies (focus in Judaism)

References available upon request.